Fred Ball Speaking on Business
Please Click Here to listen to the interview.

I marvel at the entrepreneurial spirit of Utahns and the great success stories that are so prevalent throughout our state.

Woodcraft Mill & Cabinet in Salt Lake City is a great company with a great success story, but it had very humble beginnings. Since starting their official operation in a four-car garage in West Jordan, brothers Dave and Jason Hall have relocated three times. Each time they move, they double or triple the size of the previous space because the work in progress fills their shop space to more than capacity.

Dave and Jason credit their success and growth to a constant dedication to customer satisfaction on every job. Other than occasional trade shows, Woodcraft does not advertise. The business has grown almost exclusively through word-of-mouth referrals. The brothers believe that spending the necessary time and asking the right questions will ensure a smooth process. They want to deliver exactly what customers expect to receive.

Two years ago, another brother, Matthew, joined Dave and Jason. Matthew brings needed technical experience to the company and its effort to streamline the process as it converts computer generated plans into instructions for the high-tech machinery that runs the plant.

True to the Woodcraft pattern, a referral in the Atherton, Calif. area led to a successful market in the Bay Area that has since flourished. The high quality and constant innovation has now attracted the attention of high-end clients in other parts, and the company currently ships cabinets to Santa Barbara; Vail, Colo.; Idaho and Nevada. The brothers intend to maintain constant growth by distributing both in town and out of town.

The work they produce is spectacular, and their customers love the hands-on experience. I just loved my visit with the Hall boys at Woodcraft Mill & Cabinet.

For Zions Bank, I'm Fred Ball. I'm speaking on business.